ICON DENIM

Thong’s Role: Design Leader, Brand Designer
Field: Fashion
Scope: Brand Concept, Identity System
Design Year: 2022

ICON DENIM was founded with the mission of bringing fashion style to every man, from the office to the streets. ICON DENIM focuses on the “real value” of its products, targeting customers who tend to choose brands where the price reflects the true quality. The designs are diverse, always keeping up with global fashion trends and offering high practicality. At ICON DENIM, men can find every item they need. Ultimately, ICON DENIM aims to inspire men to feel confident wherever they go, in every moment they have. Be ready to embrace a new life every day and become more interesting and full of character.

Clothing for movements

Creation for all

Spirit of your icon

With the ambition of becoming a top-of-mind jeans brand in Vietnam, ICON DENIM is a fast fashion brand for men. It is inspired by the confidence to embrace a renewed life every day, encouraging young people to become the best version of themselves, making life more exciting and dynamic. Therefore, we strive to nurture the brand’s foundation through continuous innovation in fashion, diversity in product lines, freshness in the in-store customer experience, and transformation in the retail model to bring our products to more customers.