Hôtel De Da Phu

Dalat Hotel
Scope: Brand Concept,
Identity System
Role: Design Director, Brand Designer
Design Year: 2024

Nestled on the slopes of Đa Phú Hill, Hôtel De Da Phu offers a leisure and retreat space infused with the charm of local culture from the French colonial era — a place where you can unwind, recharge, and discover new inspiration for your creative work.

The hotel is situated on fertile land embraced by the distinctive beauty of nature — pine forests, birds, wildlife, and lush greenery.

Beyond accommodation, the hotel offers a range of experiences designed to enrich each guest’s stay through four signature services: aromatic coffee, delightful cuisine, candle-making workshops, and personalized in-room service.

Inspired by the characteristic imagery of Đa Phú, and harmonized with the timeless symbols of hospitality — the key and keychain — as well as a touch of contemporary artistry, the Hotel De Da Phu logo is carefully crafted to reflect the harmony between people and the local nature.

To bring these experiences to life, Xôn Xao Studio developed an illustration system that presents the services in a more creative and art-driven way — reflecting the hotel’s philosophy of placing art at its core. The illustration style draws inspiration from traditional woodcut craftsmanship and the natural scents of wood and candles — both emblematic elements that define the sensorial journey at Hotel De Da Phu.