X-HR Labs

Information Technology Company
Scope: Brand Concept, Identity System
Role: Design Director, Brand Designer
Design Year: 2025

X–HR is an integrated human resource management platform designed to deliver modern, optimal, and highly customizable solutions, enabling businesses to manage human resources more effectively and professionally. The platform aims to comprehensively address people and talent management needs within organizations, providing timely, end-to-end solutions through a single unified system.

X–HR’s vision is to understand and address every aspect of people and talent management within organizations, delivering timely and comprehensive solutions through a single integrated platform.

X–HR’s brand identity system was developed based on the concept “platform for every potential.” The X-shaped logo, constructed from interlocking components, symbolizes unity and collaboration within organizations. In addition, the color system strikes a balance between technological precision and human warmth, creating a visual language that feels both modern and approachable.

A brand that is: Innovative, responsive, creative, and reliable.

The key visual system was designed to reflect the idea of individual growth—“trust the progress.” It is highly adaptable, allowing seamless integration with imagery and various design formats to support consistent and effective brand communication.