THE31 – Celebrating 2-year Journey

Brand Book
Role: Art Director, Editorial Designer
Scope: Design concept, book design
Design studio: Xôn Xao
Design
Year: 2021

Celebrating a 2-year journey to look back on the experiences of THE31, a journey to explore the world, from flowers, silk, linen, earthenware, perfume, fashion, poetry, painting,… THE31 has packed everything into a small document like a diary. Curiosity, trial and error, correction, joy, innocence, like a branch of grass, persistent, resilient, and intense.

THE31 is an intriguing experimental collaboration between a fashion designer, a photographer, and an editorial designer, exploring a storytelling journey about materials, culture, and fashion in a raw and feminine manner. The narrative is carefully curated to reflect a free-spirited and artistic ethos.

“Be conscious, be alive.”

THE31 is an intriguing experimental collaboration between a fashion designer, a photographer, and an editorial designer, exploring a storytelling journey about materials, culture, and fashion in a raw and feminine manner. The narrative is carefully curated to reflect a free-spirited and artistic ethos.

“BE CONSCIOUS, BE ALIVE”