Ngóc Ngách AR Exhibition

AR Exhibition
Role: Creative Director,
Head of Organization
and Type Designer

The theme of Core Memories is a visual exhibition integrating AR (Augmented Reality) technology. It was formed with the desire to find different perspectives on Vietnamese culture and indigenous life through artistic creation.

The exhibition brings together more than 30 creators in the Vietnamese creative community with more than 60 static and dynamic artworks to converge into an artistic space that blends diverse cultural perspectives. The works revolve around emotional memories – establishing the personal identity of the creators. Through the works, the relationship between life – culture – art interwoven between the three regions of the country will be recreated in the same space.

The exhibition is integrated with AR technology and is carefully considered to make the presentation concise but still ensure a journey of enjoying the artworks that is full of novelty for visitors. Currently, the exhibition has been held in many locations across Vietnam and will continue to move to many places in the future.

The Ngóc Ngách AR Exhibition was founded to explore perspectives on Vietnamese local culture and lifestyle through artistic creations.