The brand’s logo is inspired by the product’s 100% natural ingredients and the care and attention in each stage of product finishing. The font chosen for the Logo carries the spirit of innovation, fun, and dynamic, along with that, the forms of the characters are customed to evoke naturalness, true to the brand’s values. In addition, the tray image is included in the logo below the letter “b” to remind the Fatbroccoli category and make the brand name easier to read, as well as honour the health of the product by highlighting the phrase “broccoli”.
With the ambition of bringing nutritious food to the world while preserving its consistent, delicious taste, Fatbroccoli’s visual identity is designed to be modern, fresh, and approachable.
Fatbroccoli’s packaging is carefully designed to ensure both brand recognition and functional efficiency. By embedding a prominent product image into the ‘paper box’ shape of the logo, the design creates a visually engaging and easily recognizable representation of the food. In addition, thanks to its flexible and cohesive system, the packaging can be easily adapted to other products, such as smoothies.
The strong brand presence allows Fatbroccoli to position itself clearly on the global frozen food landscape.
