Docemeo is a fashion brand founded in 2022 by designer Tú Bông. Guided by a manifesto that celebrates the strength embodied in the gentle form of independent women, Tú Bông creates highly personal collections defined by an elegant aesthetic and refined craftsmanship.
A strong overall structure combined with softness in the garment construction creates a compelling contrast within each piece. Creating and crafting fashion products that blend artistic expression with refined craftsmanship, bringing forth a lifestyle defined by elegance, sincerity, and affection for beauty.
The brand is committed to honoring Vietnamese values while simultaneously fostering creativity in harmony with the global flow of technological advancement, elevating Vietnamese brands on the international stage.
Aligned with the brand’s manifesto on femininity, the logo is designed with an open “O,” symbolizing the release from cultural stereotypes and societal expectations imposed on women.