Artkey Universe

Artisan Maker
Scope: Brand Concept,
Identity System, Packaging Design
Role: Design Leader, Brand Designer
Design
Year: 2022

Artkey Universe is a creative studio specializing in technologically crafted, handmade accessories, with art mechanical keycaps as its core product. Guided by the manifesto of transforming everyday desk objects into works of art, the brand celebrates artistic ingenuity and boundless imagination. Beyond the product itself, Artkey Universe seeks to elevate the act of discovering and owning each piece into a distinctive and engaging journey.

The brand identity was developed to embody this vision while affirming Artkey Universe’s pioneering position at the intersection of art, technology, and craftsmanship. Driven by a spirit of experimentation and modernity, Futurism serves as the key inspiration behind the brand’s visual language, reflecting its forward-thinking and groundbreaking artistic ethos.

The brand’s logo is conceived at the intersection of technology, the Artkey Universe, and the skilled hands of the artisan. Its letterforms are precisely sculpted with bold, contemporary curves, reflecting both structural strength and refined control. Drawing inspiration from space exploration, the logo echoes the visual language of illuminated planets and celestial objects—where intense light and deep shadow collide to define sharp, dramatic boundaries.

AT YOUR FINGERTIPS

Where bold design meets meticulous craftsmanship—
experienced through a single touch.

This deliberate chiselling of form also symbolizes the artisan’s ingenuity: the ability to craft minute, intricate details with exceptional precision and care, transforming each piece into a highly refined work of handcrafted art.

Discovery lies at the heart of the brand’s design philosophy. Echoing the logo’s bold and evocative spirit, the key visual is built around a system of energy gates—symbolic thresholds leading into the Artkey Universe, populated by unexplored planets and characters. These gates act as recurring markers of curiosity, evolving in form across physical and digital touchpoints to create a cohesive journey from discovery to experience, ownership, and unboxing.

“Gift from the universe” is the message from  Artkey Universe to their customers. The keycap packaging is carefully calculated so that customers can interact with the gateway to get to the miracles within. With the combination of novel structure and key visuals of the brand, the unboxing experience for customers becomes more thrilling and exciting. In addition, the accompanying collectables are also attractively designed to bring the story of space exploration to the customers.

Client: Artkey Universe
Art direction & graphic design: Todd Huỳnh
Showcase photography: Geno – Chiron Duong
Product Photography: Artkey Universe – Thuat Vo
Illustration: Uyên Nguyễn
Production: Bằng Lâm
Motion designer: Trung Nam
Support: Thanh Duy