Inspired by the image of an owl, the brand’s logo symbolizes intelligence and sophistication, reflecting a generation of young people in the process of discovering and affirming their own identities. The OWL. logotype adopts a clean, modern sans-serif typeface, creating a soft yet confident visual tone. This design approach conveys the spirit of a brand that encourages individuality and self-confidence, helping to strip away negative influences from everyday life. Together, the symbol and logotype form a modern, youthful, and minimalist identity that resonates with a diverse range of young audiences.
OWL.’s brand applications express a clear and refined identity through its logotype, color palette, and graphic elements. The consistent use of green and flexible brand typography as key visuals ensures a cohesive and recognizable brand experience across all customer touchpoints.
