Cô Thảo Tôm Cá

Soy sauce–marinated seafood
Scope: Brand Concept,
Identity System
Packaging Design
Role: Design Director, Brand Designer
Design Year: 2025

“Cô Thảo Tôm Cá” is a brand specializing in fresh fish, shrimp, crab, and seafood, paired with distinctive, flavorful sauces inspired by Korean and Thai cuisine. The brand has earned strong consumer appreciation thanks to its high-quality products and dedicated service.

Cô Thảo Tôm Cá aims to create fresh, sauce-marinated seafood products accompanied by attentive service, delivering comfort, trust, and enjoyment in every meal. With a focus on developing high-quality products at prices that reflect their value, the brand strives to become a top-of-mind name for fresh marinated seafood delivery, trusted and remembered by customers within this category.

The visual identity system of Cô Thảo Tôm Cá is designed to highlight product quality as well as the care, attentiveness, and dedication of Cô Thảo in preparing each dish.

Freshly prepared daily
Grade A seafood

Through emotionally rich illustrations, the brand communicates warmth and approachability, allowing it to connect naturally with customers. In addition, a custom typeface created specifically for the brand—Tôm Cá Serif—is inspired by the softness and fluidity of water found in marinated dishes. The color palette is built around the brand’s signature dish, soy sauce–marinated salmon, while the green tone is refined from the previous identity to appear fresher and more contemporary.

Design Director & Brand Designer: Huỳnh Minh Thống
Illustrator: Trường Thạnh
Lettering logo: Lan Anh Ng
Project manager: Tú Uyên
Type designer: Đinh Hải
Photos: Cô Thảo Tôm Cá